We all get e-mails that we do not want. In most cases, these e-mails will get quickly deleted. However, some of these e-mails are repeatedly sent out with the hope of reaching a larger audience. Although this is allowed to a certain extent, when it comes to commercial messages, businesses that take part in this type of messaging must comply with certain laws. Violation of these laws could result in penalties.
The CAN-SPAM Act is a set of rules that establishes the requirements for commercial messages. In addition to that, it outlines a recipient’s right to have a business stop emailing them. Finally, it spells out the penalties for violating this act.
While sending out spam emails may seem like a minor act, if a business violates the rules that outline this type of bulk emailing, they could be subjected to penalties of up to $41,484 for each separate email in violation. Thus, it is important to take these allegations seriously, as this could be an extremely costly matter.
A person could face violation allegations for having a false or misleading header, using deceptive subject lines, not identifying the message as an ad, not telling recipients where your business is located, not telling recipients how to opt out of receiving future email, not honoring opt-out requests promptly or not monitoring what others are doing on your behalf. Depending on the allegations, one could collect evidence in order to establish such a violation did not occur.
By initiating a defense, those accused of this Internet crime could reduce or dismiss the charges against them. It is never dealing with criminal allegations; however, it is possible to address these matters by taking the time to assert a defense strategy.